Email Marketing
Effective email marketing to help grow your business.
Email marketing is one of the most effective ways to reach your customer and prospect database. We design, build and manage email marketing campaigns to help you connect with your customers and wider target audience.
We get you set up
If you don’t already have an email marketing system in place, we can advise which solution would be best for your business, and then set it up on your behalf. We’ll help you clean and segment your database to ensure you are targeting relevant prospects in the most effective way. We’ll also advise ways to increase your database, such as developing good opt-in routes on your website.
We attract and engage
Whether you require a campaign specific solus email, or a branded template which you can update and send internally, our designers create eye-catching emails that use the right mix of imagery and text. Our copywriters develop effective subject lines, headlines and body copy to improve open and click-through rates, while our developers ensure the email renders correctly in the recipients chosen email client.
We evaluate and report
We track open rates, click-through rates and engagement with your emails in order to refine and improve their performance over time. Initial A/B testing and evaluation tools give us great insight into what works for your audience, allowing us to try different techniques refining style, tone and messaging.