Whether it’s a completely new brand identity or an existing brand refresh, as part of our brand development strategy we spend time getting to know your business, learning how it works and what makes it special. By talking to your employees and clients we start to uncover what makes your business truly unique.
We research your audience in order to understand what motivates and inspires them, what brand associations would encourage loyalty and brand advocacy. We analyse your competitors, their identities and market positioning to establish what would make your brand persona stand out. By gaining a deep insight we are able to highlight the unique aspects of your business to elevate your corporate identity above and beyond your competition.
Once we have gained a thorough understanding of your business, its current and desired position in the market and what brand associations inspire each group of stakeholders, we analyse the information to develop a strong brand identity and messaging pathway that is unique to your business.
We draft your brand values, mission statement and positioning statement before our designers set to work on sketching logo ideas and creative messaging designed to convey who you are in the most effective and engaging way. Refining these initial designs further on-screen, we begin selecting complementary typefaces, colour schemes and graphics to work alongside the brand logo.
Developing the brand further, we apply it to the various media that were identified within the research stage as suitable for your industry and audience. Testing how the new business identity works across varied media such as signage, promotional merchandise, printed literature or digital marketing enables us to subtly tweak it in order to ensure brand consistency throughout all your communications and touch points.
Our marketing strategy experts set to work to develop a rollout campaign for your newly developed identity designed to gain maximum stakeholder buy-in, raise awareness and supercharge your return on investment in the new brand.
Having developed your new brand identity, we help you ensure its consistency across all your touchpoints – online and offline. To aid in this we produce a set of comprehensive brand guidelines to act as a benchmark for producing future material. Depending on how in-depth you require these, guidelines can include advice on logo positioning, colour palette, typefaces, tone of voice, style of imagery, use of illustrations, etc.
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