The Social Update – 3rd December

Published December 3, 2021
Last Updated December 3, 2021
Owen Timmins

We are back giving you all of the biggest updates in social media from this week.

Instagram Officially Extends Instagram Stories To 60 Seconds

The length of Instagram Stories has been increased from 15 to 60 seconds. The platform previously split up videos that exceeded the duration limit. The new feature is being rolled out gradually, some users have already reported seeing a message telling them about the change.

Instagram has stated:

“The ability to create longer Stories is something the community has been asking us for some time now. We’re excited to be testing 60-second Stories so people can create and view this content with less disruption.”

The move is likely to cater to reel and video sharing within stories. Previously videos would be cut off after 15 seconds, however, going forwards entire videos will be sharable within Instagram stories.

Youtube Is Introducing Search Highlights

In a move to help brands plan their content youtube is introducing a search highlights tool. The tool will allow creators to see what their audience has been searching for over the previous 20 days. Creators will be able to see what viewers have been searching for based on various keywords across thousands of topics. The platform is also introducing ‘content gaps’: areas where users struggle to find information, which opens the doors for brands and creators to provide answers.

​​New multi-format ad placements for Snapchat

With its new multi-format ad placements, Snapchat is helping to maximize reach and engagement across its ad space. This new feature will allow advertisers to incorporate multiple video ad formats within a set of ads.

Snapchat stated:

“Multi-Format delivery will offer brands buying on Snap the opportunity to purchase multiple advertising formats in one cohesive ad set, optimizing towards clients central goal or objective. The product launch will include all of Snap’s video ad formats including Snap Ads, Story Ads, Collection Ads and Commercials and will feature Snap’s camera offerings (augmented reality) by Q2 of 2022.”

The multiformat placement helps to improve ad response by enabling better-automated placement of multiple formats within one ad set to streamline management and help maximise ad response.

Tiktok launches new ‘Creative Exchange’

With its launch of “TikTok Creative Exchange”, Tiktok has developed a new way to facilitate creative partnerships between brands and creators. With this feature, brands are able to pitch a campaign brief to creators who can then respond and arrange partnerships.

TikTok hopes to make the entire creative production process ‘simple and seamless’ through this feature. The goal is to give advertisers the tools they need to speed up the creative process of high-performing content. This can be further seen by the many guidelines and handbooks they have made throughout the year.

The new platform partners TikTok’s network of creative experts with marketers. They will then be able to tailor content to help improve ad performance and connect with the best creative partners in the industry.

Facebook launches ‘Creative App Platform’

Facebook has introduced a new ‘Creative App Platform’ for Facebook Stories, which will enable developers to create and market story-related apps directly within the Facebook stories

Facebook themselves stated:

“We worked to understand how Sharing to Stories could further support the unique needs of our creative app partners. We found that app discovery is a key issue – in a competitive and rapidly expanding market, it is expensive and difficult for our partners to reach the people that continue to find joy from their apps. In response, we’ve built the Creative App Platform – a new concept that allows people to discover creative apps directly in Facebook Stories.”

Those who participate in the program will be able to get their tools listed within the Stories composer flow, allowing users to access more creative apps for their stories without having to find them elsewhere. In its limited beta stage, the creative platform is still in its infancy, but Facebook is looking for potential partners to participate and test this new functionality.

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