Jask’s Top Tips To Acquire New Customers This Black Friday

Published November 5, 2021
Last Updated November 5, 2021
Owen Timmins

The hardest thing for online retailers to do is to acquire new visitors to your online storefront. In the last six years the cost of acquiring new visitors has risen by 60%. Marketing is becoming more expensive as a rule and customers are becoming much less trustworthy of brands.


That is why it is so important to take advantage of events such as Black Friday, where customers are far more likely to look for new deals and explore new sites. It’s the perfect time to refine a new campaign in order to acquire new customers and recapture the attention of current ones in preparation for some of the biggest retail events of the year. 


With Black Friday less than 3 weeks away here are Jask’s top tips to make sure your marketing is on point in November.


  1. Optimise your paid social strategy to drive traffic to new customers.

    Think of what social media sites your customers are on. Facebook? Instagram? Elsewhere? Optimise your paid social strategy by using location based messages to really crack down on those new customer acquisitions, you can then retarget them during that big Black Friday weekend.

  2. Spread the load across your delivery partners.

    If this is the first time customers are buying from you, a slow delivery time is unlikely to have them clamouring back any time soon. With the increase in online retail over this period, it is important that you are starting to have these discussions with your logistical partners now!

  3. Get your email marketing strategy on point.

    As we said ‘getting new customers to your site is the hardest thing for Ecommerce sites’ – if that’s the case; why would you not target the people who have already visited your site before? One of the highest converting ways to do this is with email marketing. Make sure you are sending out the relevant emails and offering incentive to really capture the attention of those potential repeat visitors.


We hope that you can implement these few quick tips to make sure your Black Friday campaign is converting as best it can.


If you’d like to hear more about how Jask can help your business, feel free to contact us. 


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