Categories for Branding and Strategy

What Is Construal Level Theory For Marketing?

Get woke for 2020

With younger consumers now being more concerned with the world we live in; it's never been more important for brands to take an active role in doing the same! Read on to discover our favourite 'woke' campaigns, whilst learning more about why brand activism is important...

The quiet, unstoppable rise of podcasts

There has been an explosive growth of podcast listening, hence why more businesses than ever are using them to reach new audiences. Read on to explore why podcasts are so popular and why they will continue to dominate the digital world...

Reinventing Print in a Digital World

Print media is making a comeback. Well, to be honest, it never really went away. Check out our overview on how these brands are reinventing print media by putting a digital spin on it ...

marketing brands creating campaigns and adverts for the world cup 2018

World Cup 2018 – Which Brand is Crowned Winner?

The 2018 FIFA World Cup is well underway in Russia, as are some brilliantly authentic marketing campaigns designed for the tournament. Check out five of the best marketing campaigns to feature at this year's FIFA World Cup...

Jask Creative CreativeEye

CreativeEye: May ’18 Edition

Our latest edition of CreativeEye brings some of the best marketing in May together in one easy to read feature! This month includes a brilliant 360 video from Google, a striking campaign from Greenpeace and some brilliant film marketing campaigns...

Jask Creative CreativeEye

CreativeEye: March ’18 Edition

This edition of CreativeEye brings together all of our top picks for the best creative marketing in March. From KFC's genius PR-crisis management to a Hollywood-Oscars homage - this one's well worth the read!...

Jask Artificial Intelligence

Artificial Intelligence in Marketing: What’s Next?

With more brands deciding to integrate AI into their marketing, we take a look at what benefits this offers and where it's going to take us in the future...

Jask Creative CreativeEye

CreativeEye: January ‘18 Edition

New year means new marketing campaigns! We've compiled some of our favourite latest creative works from Diet Coke, IKEA, Netflix, and more...

CreativeEye: December ‘17 Edition

CreativeEye: December '17 edition is our special festive instalment rounding up some of 2017's best creative Christmas marketing. This month features great creative innovation from Aldi, Jigsaw, Apple, and a worthy marketing comeback from Lego....

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